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The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!
The podcast for sales and marketing teams that tackles the question:
How can Cybr Donut grow ARR to $10m by the end of 2025?
We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to Save Cybr Donut.
Listen in, and you will get proven strategies to
- help you get more leads
- win more customers, and,
- create your killer go-to-market growth engine.
If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.
Podcasting since 2019 • 265 episodes
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!
Latest Episodes
Smallstep’s Groundbreaking Device Security: Lessons in Standards, Scale, and Startup Wins
Are you struggling to convince enterprise buyers to trust your early-stage cybersecurity startup? Wondering how to differentiate technical innovation in a crowded market? Curious about how device identity and hardware-bound credentials can chan...
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17:00
The Most Significant Bottleneck for Security Operations? With Innovation Sandbox finalist Dov Yoran CEO at Command Zero.
Are you struggling to help SOC teams move beyond alert fatigue and scale investigations effectively? Curious how innovative startups are transforming security operations by empowering analysts, not just automating them? Wondering what truly set...
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18:35
Securing AI in the Enterprise with Aurascape, RSA Innovation Sandbox Finalist
Are you confident your organization’s data is secure as employees rapidly adopt new AI tools? Are current security gateways truly enough to protect sensitive information in the age of AI? How can visibility into AI app usage transform your go-t...
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29:35
Crafting Precise ICPs for Better Cybersecurity Marketing Outcomes with Sri Sundaralingam
Are you struggling with defining your ideal customer profile (ICP) while ensuring successful pipeline generation? How can you effectively balance investments in brand and pipeline to maximize ROI? Curious about strategies to differentiate your ...
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41:19
Big Rocks First: Prioritizing What Matters in Sales Onboarding
🤔 How can you ramp up new sales hires to deliver revenue within six months when your sales cycle is approximately the same length?🤔 What are the essential components of an effective new hire onboarding program in the cybersecurity industry?...
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28:19
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