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The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!
The podcast for sales and marketing teams that tackles the question:
How can Cybr Donut grow ARR to $10m by the end of 2025?
We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to Save Cybr Donut.
Listen in, and you will get proven strategies to
- help you get more leads
- win more customers, and,
- create your killer go-to-market growth engine.
If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.
Podcasting since 2019 • 262 episodes
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!
Latest Episodes
Crafting Precise ICPs for Better Cybersecurity Marketing Outcomes with Sri Sunderalingham
Are you struggling with defining your ideal customer profile (ICP) while ensuring successful pipeline generation? How can you effectively balance investments in brand and pipeline to maximize ROI? Curious about strategies to differentiate your ...
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40:05
Big Rocks First: Prioritizing What Matters in Sales Onboarding
🤔 How can you ramp up new sales hires to deliver revenue within six months when your sales cycle is approximately the same length?🤔 What are the essential components of an effective new hire onboarding program in the cybersecurity industry?...
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28:22
Role Plays vs. Real-Life Practice: Making Sales Training Work
Are your seasoned sales reps struggling to adapt to new strategies? Have you ever invested heavily in sales training only to see minimal changes? How can you ensure training leads to real behavior change and improved sales performance?
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47:49
The Road to $10 Million ARR: Cyber Donut’s 2025 Sales and Marketing Playbook
Are you struggling to increase your ASP and conversion rates? Does your sales team lack a unified approach to handling prospect questions? Are you eager to scale your ARR significantly in 2025?In this conversation, we discuss: ...
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25:42
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